SALEFORCE VERSUS DYNAMICS- THE WINNING CRM
Probably the longest cause of rivalry in the business IT Microsoft Dynamics CRM vs. Salesforce, which are the top two CRM vendors is their similarity. They are almost impossible to differentiate. There are obviously other vendors selling their products in the market but since the two are so comparable to each other starting from the pricing to the target business type and such. Before one chooses the type of CRM that will used, it will be very advisable to pick the one most suited for you.
We have strived to take a deep look into the similarities and differences so as to have better knowledge of the systems.
System and pricing.
There are ways in which they can be assembled. The focal point of the Salesforce is Sales Cloud. This is a web based application which helps companies leverage multichannel relationship for the growth of business. It also offers a Service Cloud (for customer service and case management), and marketing automation through their Marketing Cloud applications.
Marketing Cloud is a cost intensive as an application while Salesforce does offer its services at a cheaper rate. Companies can chose to use either of the two or bundling them up and paying a lump sum per month.
The packaging for Microsoft Dynamics CRM differs. The core CRM package- Dynamic CRM Online Professional is based on the assumption of integration of sales and services, which translates to less payment. This means that one has to pay extra if they are in need of more comprehensive service features such as web chat or such. Likewise, Dynamics Marketing automation is an add on module, though one can chose to bundle the three at a higher expense.
The two systems have striking similarities. They both can handle basic contact and account managements, territory management social customer service and other functions that both of them can perform. This is most likely because the vendors knows the competing products and strive and think that they are better than the other product. The two have their application market places where one can chose to add business tools that work best with whatever CRM one has.
Both of them are licensed in software-as-a-service versions and depend on the functionality needs and the firm’s size.
Salesforce was built to operate as a cloud application. This performs well if one is storing your data on a remote server and using a browser based software. It however can be little frustrating if you would rather own the license outright and host the software on your own servers.
Microsoft Dynamics is more flexible when being implemented. They offer CRM in the premises, privately hosted or a clod based edition depending on the client’s need.
Integrations and Elasticity
It is generally accepted that Salesforce is better when it you build you CRM out or optimizing its use. It offers over 2,600 application in its Salesforce. It has its own partner program which eases the connection between businesses and developers. The Microsoft Dynamics Application store has a steadily growing clientele but still lags behind.
If one already has the Microsoft technology, such as SQL Server, SharePoint or Outlook, one should consider Dynamics in the interest of interoperability. Dynamics offers more through integration and better functionality as compared to Salesforce.
The new Microsoft Dynamics CRM, a 2015 update, has raised its status in several areas. It has brought with it enhancements to the social; listening module, inclusive of inclusion of new sources and sentiment analysis. They have also bridged their sales and marketing functionality by giving them separate teams, visibility and editing permissions through a “Sales Collaboration Panel”.
Despite this, Salesforce still has an upper hand. The choice on what CRM type ultimately lies with you, your preference, company’s size, data needs and global reach. The consideration of all these and other requirements will help you make an informed decision on what is best suited for you.
- Data governance tools. This will assist one in the cleansing and the re-duplication of the contract records and the sales entries. This can be a fundamental asset of one has more than a few data entry point.( E-commerce. Web forms, contact centres)
- Partner management-This is more often than not designed for bigger companies that have outsourced contact centres or resellers of products regionally. This system is very helpful to the management. This is because it helps them track operations remotely. It also gives the third parties/agents to system content, product information and customer databases.
- Performance management-This is to assist the managers and coaches build initiatives. The having of initiatives acts as motivating factors to the employees. This can be done through rewards and recognition tools and built in feedback loops.
Despite all that has been said concerning the Microsoft Dynamics AND Salesforce, it is not necessarily true that one is better than the other. Both services are very efficient. It is, however, very vital that one identifies the specific requirements so as make sure you benefit from these services that are offered.